TyrAds opens Barcelona office and names new COO

TyrAds has expanded into Barcelona with a new office in the city’s 22@ Innovation District and appointed Carlo Biondo as chief operating officer. The move gives the mobile growth company a bigger base in Europe as it works to support more customers and scale its rewards platform.

Why it matters: - TyrAds is adding a European hub in Barcelona, a move aimed at deepening support for its growing customer base across the region. - The expansion puts the company in a major tech district and gives it a foothold in a market where app marketers are seeking alternatives as user acquisition costs rise. - The new office supports TyrAds’ push to scale its rewards platform, which is built to improve retention, engagement and return on ad spend for app developers and advertisers.

What happened: - TyrAds opened a new office in Barcelona, Spain, in the 22@ Barcelona Innovation District in Poblenou. - Carlo Biondo joined TyrAds as chief operating officer and will head the Barcelona office. - The office already has a team of 10 people, and TyrAds plans to keep expanding the local operation. - TyrAds said the Barcelona base is intended to support its increasing number of European customers.

The details: - TyrAds’ proprietary rewards platform connects with more than 50 million monthly active users worldwide. - The company works with app developers and advertisers on user acquisition and monetization. - TyrAds said the platform is designed to improve user retention, engagement and ROAS for partners. - Named partners include Scopely, Huuuge Games, NetEase, Original Games and My.Games. - Zino Rost van Tonningen, founder and CEO of TyrAds, said opening the Barcelona office is an important step in the company’s growth. - Van Tonningen also said stronger European presence will help TyrAds work more closely with customers and bring the rewards platform to more publishers and developers. - Biondo will oversee operational excellence, AI-powered automation and analytics to optimize campaign performance. - Biondo will also serve as country manager for Spain and support European growth and regional partnerships. - Biondo joined from Audience Serv, where he spent seven years as COO and then CEO. - Before that, Biondo ran his own Barcelona-based digital marketing agency, Karma Response, for 10 years. - In a statement, Biondo said he sees a major opportunity in using AI to automate campaign analysis and optimization while people focus on strategy and customers.

Between the lines: - The Barcelona hire and office opening suggest TyrAds is investing in local leadership, not just remote coverage, to compete more directly in Europe. - The focus on AI-powered automation signals that TyrAds wants to position operations efficiency as part of its growth story, not only customer acquisition. - Barcelona’s 22@ district choice aligns the company with a well-known European tech and startup ecosystem.

What's next: - TyrAds plans to continue scaling the Barcelona operation as European demand grows. - Biondo is expected to help expand the company’s partnerships and regional footprint across Europe. - The company will keep pushing its rewards platform to more publishers and developers as it builds out the new office.

The bottom line: - TyrAds is using Barcelona as both a European beachhead and an operating base for its next stage of growth.